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Newspaper Advertising A Brief History
Newspaper Advertising A Brief History
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Joined: 2021-12-16
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Various forms of advertising have existed for thousands of years.

 

 

The Egyptians used papyrus to advertise products and services. In ancient Rome and other parts of the ancient world, traders used mosaics to advertise their items. The Athenians, however, took advertising to a whole new level, using town criers in the city to roam the streets advertising products and services (just like our TV and the radio commercials) and we can probably assume that they were the inventors of advertising.

 

 

 

 

as we know it today

The first print Newspaper advertisement in English was published in 1477 by William Caxton, an English merchant, diplomat, writer and typographer. This announcement announces the release of Caxton's "Sarum Ordinal" or "Pye", a list of rules for the Salisbury clergy on how to deal with the change in Easter date.

 

 

At the beginning of the 17th century, Newspaper advertising was very common and written by the same merchant. La Gazette, the first French newspaper created by Theophraste Renaudot in 1631, contains personal advertisements for those who seek and offer jobs, buy and sell goods and services, and advertisements of all kinds.

 

 

 

 

In the 18th century, illustrations began to appear in advertisements and advertising agents, as they were called, began to write and illustrate advertisements.

So begin the era of Newspaper Advertising.

Few Facts about Newspapers

Oldest Newspaper in World

Wiener Zeitung, the Austrian government's official gazette, was first published in 1703 and is considered to be the oldest surviving daily newspaper in the world.

 

 

 

 

Oldest Newspaper in India

The Bombay Samachar, now Mumbai Samachar (Gujarati:મુંબઈ સમાચાર), is the oldest continuously published newspaper in India. Established in 1822 by Fardunjee Marzban, it is published in Gujarati and English.

 

 

top 10 Newspapers in the world by Circulation.

This list below shows paid newspaper dailies by circulation worldwide.

Yomiuri Shimbun-Japan - 91 Lacs Copies ( language: Japanese )

Asahi Shimbun- Japan - 66 Lacs - Copies ( language: Japanese)

USA Today- USA English 41 Lacs Copies ( language: English )

Dainik Bhaskar-India- 38 Lacs Copies ( language: Hindi )

Dainik Jagran-India - 33 Lacs Copies ( language: Hindi )

The Mainichi Newspapers Japan- 31 Lacs Copies ( language: Japanese )

Reference News China -30 Lacs Copies ( language: Chinese )

Amar Ujala India 29 Lacs Copies ( language: Hindi )

The Times of India India 28 Lacs Copies ( language: English)

The Nikkei Japan 27 Lacs Copies ( language: Japanese)

top 20 Newspapers in India by Circulation.

This is a list of the top 20 newspapers in India by circulation. These figures include both print and digital subscriptions, which are compiled by the Audit Bureau of Circulations.

 

 

 

 

1. Dainik Bhaskar -Hindi, Circulation - 4,318,377

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2.

 

 

Dainik Jagran Hindi, Circulation -4,144,706

3. The Times of India English, Circulation - 2,826,164

4. Hindustan Dainik Hindi, Circulation - 2,625,343

5. Amar Ujala -Hindi, Circulation - 2,610,784

6.

 

 

 

 

Malayala Manorama -Malayalam, Circulation - 2,368,672

7. Eenadu -Telugu, Circulation - 1,807,998

8. Dina Thanthi -Tamil, Create your free Channel Circulation - 1,525,526

9 The Hindu - English, Circulation - 1,397,944

10 Mathrubhumi -Malayalam, Circulation - 1,363,931

11 Sakal -Marathi, Circulation - 1,204,640

12 Punjab Kesari Hindi Circulation - 1,165,506

13 Sakshi -Telugu, Circulation - 1,091,079

14 Ananda Bazar Patrika -Bengali, Circulation - 1,080,478

15 Rajstham Patrika -Hindi, Circulation - 1,005,485

16 Hindustan Times -English, Circulation - 1,004,110

17 Dinamalar Tamil - Tamil, Circulation - 848,287

18 Prabhat Khabar -Hindi, Circulation - 829,982

19 Divya Bhaskar - Gujarati, Circulation - 822,513

20 Vijayavani Karnataka - Kannada, Circulation - 760,738

To Know more about Newspaper Advertising & to advertise in Nationa & regional Newspapers Visit

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